Conscious Marketing for Yoga and Wellness Professionals
- The BYMC

- Oct 30, 2023
- 2 min read
Let’s be real: the old marketing playbook doesn’t serve this moment—or our communities. It centers perfection, urgency, and manipulation. And you probably didn’t get into the work you do to hustle harder, pretend things are fine, or water yourself down to “sell.”
Conscious Marketing for Yoga & Wellness Professionals is designed to support you in showing up with integrity, clarity, and sustainability—especially during times of collective distress. This isn't about building a “personal brand.” It's about cultivating relationships, being of service, and centering your humanity in your marketing.
This session is for yoga teachers, wellness practitioners, and space-holders who want to root their marketing in care, not coercion. It’s for folks who want to challenge business as usual—and actually mean it.
Please bring:
A writing utensil
A journal or notebook to write in
Dates / Times
Sunday, December 7th
12:30pm-5:00pm
Format and Location:
In-person at 2500 SE 26th Ave. Portland OR
Livestream option available
Investment
Amplifier: $150 - Pays for your spot and supports others
Sustainer: $100 - Pays for your spot
Supported: $50 - A need-based discounted rate. Please select this rate if you cannot afford the regular rate. See our Equity Pricing information to determine whether this rate is for you.
Fragrance Notice:
Our studio is a fragrance-free zone. Please avoid wearing or using scented products at the studio. Natural and synthetic scents such as essential oils and scented personal care products, laundry detergents, and perfumes cause debilitating symptoms for some of our community members. Thank you for being a part of creating a more accessible space.
About Tristan Katz (they/he)

Tristan Katz is a business consultant, conscious marketing strategist, and equity-inclusion facilitator with a lifelong commitment to human rights and justice. Tristan supports individuals and organizations in aligning their values with their messaging through an intersectional, anti-oppression lens.
Tristan’s work centers authenticity, relationship, and accessibility, and they’ve collaborated with authors, educators, and cultural leaders as well as organizations like Stanford University, HubSpot, Portland Public Schools, and Port of Portland. Currently, Tristan serves as COO and Director of Programming at Fruition Growth Network. He is also a longtime yoga student, Yoga Journal game-changer (2021), and former board member of Accessible Yoga. At the core of everything Tristan offers is the belief that marketing can be a tool for connection, truth-telling, and cultural change—not just sales.





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